Soda

Project

Fisher Campaign

Bold social announcement films for Fisher's Ibiza and Las Vegas residencies.

Selected work•video / campaign
Fisher Campaign project artwork

Video

Fisher Vegas

Fisher UNVRS

Fisher Rain Visualizer

Summary

For Fisher's UNVRS Ibiza residency, summer run in Las Vegas and the RAIN single visualizer/artwork, Soda turned limited hero material into a set of bold, personality-led campaign pieces. Working from creative direction by Emil Nava, the job was not to make another interchangeable club-footage announcement. It was to build visual worlds around Fisher's energy: loud, surreal, funny and unmistakably bigger than the usual DJ promo cycle. Using footage and stills from one green-screen studio shoot, the work moved from concept exploration to finished social films in a few weeks.

Role

  • Creative direction
  • AI-assisted production
  • Edit direction
  • Campaign visuals

Services

  • Social videos
  • AI image and video production
  • Campaign cutdowns
  • Visualizer artwork

Challenge

Deliver three separate stylistic campaign directions on a short timeframe, with limited source material and a brief to beat the standard residency announcement.

Approach

We pushed each announcement into its own look, using compositing, edit, stills and AI-assisted generation to create footage that had not been filmed. The point was speed without compromise: ideas that would once have needed a much larger team and longer schedule, delivered as sharp social-first films.

Outcome

A run of distinctive campaign visuals that gave Fisher something louder, stranger and more memorable than the usual artist announcement.

Deliverables

UNVRS Ibiza announcement
Las Vegas residency announcement
RAIN visualizer and artwork
Social campaign edits

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