Project
NFT artwork collaboration with Calvin Harris and creative director Emil Nava.
Summary
Under the digital artist name Lektrix, Soda founder Max worked alongside Calvin Harris and creative director Emil Nava on Golds Fool, an NFT collaboration pairing Calvin's music with a procedural animated artwork. The piece follows liquid gold as it gathers, mutates and manifests into a head: a strange, polished object built for the moment when club culture, digital art and collectible media were all crashing into one another.
Role
Services
Challenge
Create a digital artwork strong enough to sit beside a major artist's music without becoming a throwaway NFT graphic.
Approach
The medium stayed secondary to the image-making. We built the piece around one hard visual idea: liquid gold behaving like a living material, shifting from abstract motion into a recognisable human form.
Outcome
A music-culture NFT collaboration with a clear visual hook, a major artist soundtrack and a studio-grade finish.
Deliverables
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