Summary
This collaboration sits at the edge of artwork, digital collectible culture and release experimentation, with Soda helping shape the visual execution.
Project
Calvin Harris NFT Collaboration
Digital art and NFT collaboration connected to a major international artist.
private•artwork / campaign / ai
Role
- Digital artwork
- Creative direction
Services
- NFT creative
- Experimental media
Challenge
Keep the work artist-led and visually coherent inside a format that can easily become all noise.
Approach
We treated the medium as secondary to the image-making and the artist context itself.
Outcome
A cleaner, more intentional visual contribution to an experimental release format.
Deliverables
Digital artwork
Creative support
Release visuals
Additional gallery assets are still being swapped in. The placeholders are intentional so the structure can launch before every final visual is ready.
Next up
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