Project
AI audition reader and active autoscroll app for actors.
Summary
LineCue helps actors rehearse and record auditions without needing another person to read in, and Soda built the app itself across mobile. AI voice line readings, active autoscroll and script-handling tools make the self-tape process feel more controlled, more independent and less clumsy. The supporting website matters, but the real scope of the work is the product: a practical actor-first app designed to support performance rather than get in the way of it.
Role
Services
Challenge
Make the value land immediately for actors already juggling scripts, timing, performance and recording pressure during self-tapes.
Approach
We kept the story centred on outcome: better auditions, less friction and more independence. The feature set was then organised around the actual workflow of rehearsing, recording and staying in performance.
Outcome
A stronger mobile product and clearer product story that makes LineCue feel more useful, more professional and easier to understand at a glance.
Deliverables
Additional gallery assets are still being swapped in. The placeholders are intentional so the structure can launch before every final visual is ready.
Next up
Back to all work