Soda

Project

Exit Records

Social campaigns, video work and visual identity for one of drum and bass's most respected underground labels.

Selected work•video / campaign
Exit Records — Social campaigns, video work and visual identity for one of drum and bass's most respected underground labels.

Video

Exit Records Campaign

Summary

Exit has been a pillar of the drum and bass scene for over a decade. The visual work had to match that weight without trying too hard. Soda built social campaigns, video edits and visual assets that felt native to the label's world: restrained when needed, loud when warranted, always rooted in the culture rather than borrowing from it. The work spans release campaigns, social cuts and visual identity support that helps Exit stay present without chasing trends.

Role

  • Visual direction
  • Social campaigns
  • Video edit direction
  • Campaign support

Services

  • Campaign visuals
  • Social content
  • Video production
  • Visual identity

Challenge

Create visual work that respects a legendary label's heritage while still feeling current and sharable across social platforms.

Approach

We treated the label's existing visual language as a foundation rather than a fence. Each campaign was built around the specific release's tone, using motion, typography and pacing that felt like Exit — not like a generic agency interpretation of underground music culture.

Outcome

A run of campaign work that gave Exit Records a sharper, more consistent visual presence across releases without losing the rawness that made the label matter in the first place.

Deliverables

Social campaign videos
Visual identity support
Release campaign assets
Platform-specific edits

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